Amazon Passkey Integration: Better User Experience & Security

Amazon has introduced passkeys. Therefore, you find here what this significant change might entail and why it aligns with Amazon's strategic moves.

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As global e-commerce behemoths continually evolve to improve user experience (UX) and security, Amazon is set to introduce passkeys - a testament to their commitment towards a seamless yet secure user journey. With sneak peeks into their FAQs on this new feature, the industry speculates a full-fledged rollout soon. We want you all to stay up to date on the latest developments regarding passkeys in the industry. Therefore, you find here what this significant change might entail and why it aligns with Amazon's strategic moves.

We believe that passkeys will make the Internet a safer place. Thats why we aim to provide a systematic overview of the passkey processes of different companies as they move towards a password-free world.

Why Integrating Passkeys Makes Strategic Sense for Amazon

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Update: In the meantime, Amazon has already launched passkeys - with a rather disappointing implementation. Read more about it in our article: > Amazon Passkeys: Response to Consumer Demand with Poor > Implementation.

1. Reaching Diverse User Demographics

Amazon's vast user base spans diverse backgrounds. A large segment may not be tech-savvy. By introducing passkeys, Amazon bridges the gap between enhanced security measures (curbing account fraud) and user-friendly interfaces.

2. Following the Passkey Momentum

Leading tech giants, such as GitHub, TikTok, and KAYAK, have already embraced passkeys. Their transition showcases the industry's shift towards this innovative login methodology. For an in-depth review of device readiness for passkeys, explore our blog post on passkey- readiness.

3. Leveraging Conditional UI

The late 2022 introduction of Conditional UI is now a prominent feature on many devices. By potentially incorporating this feature, Amazon can further streamline the login process for diverse users.

Amazon has introduced passkeys

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Anticipated Rollout: September 2023 Coinciding with iOS 17 Update?

While the passkey-related FAQs were promptly retracted post-discovery, they still linger on Google's indexes:

Amazon Passkeys Google Search Index

These FAQs, already translated into multiple languages, including German (see the following screenshot), indicate a well-prepared rollout plan.

Amazon Passkey FAQ

Given these breadcrumbs, industry insiders predict that Amazon might introduce passkeys around the anticipated iOS 17 update in September 2023. While iOS and Android devices, boasting high passkey-readiness and synced passkeys, are expected to be the initial beneficiaries, it remains to be seen if desktop browsers and devices will follow suit (PayPal recently followed a similar strategy).

It's unlikely that Amazon will push for a pure passkey sign-up, discarding password creation entirely. The prevailing trend among e-commerce platforms is to maintain password options during account creation, ensuring users have a familiar backup login method. However, knowing Amazon's penchant for innovation, we might be in for a surprise.