How to boost passkey enrollment?

To effectively boost passkey enrollment and significantly reduce reliance on passwords or costly OTP (one-time password) logins, enterprises should implement the following strategic best practices:

• Immediately prompt users after successful password or OTP login. This method takes advantage of users already being engaged in an authentication context, increasing the likelihood of enrollment.
• Prompts should clearly emphasize user benefits, such as improved convenience ("Sign in faster without passwords") or security ("Protect your account from phishing attacks").

Automatically trigger passkey setup flows on mobile devices, utilizing biometric identification. Companies such as Amazon and Google found this approach significantly boosts user adoption (30–50% higher than manual triggers).

Start passkey adoption voluntarily, but progressively enforce mandatory passkey usage once users become familiar with the method. Clearly communicate timelines: "Starting next month, passkeys will replace passwords."

After a user enrolls a passkey on one device, proactively prompt enrollment when they log in on additional devices ("Set up a passkey here to avoid passwords next time"). This reduces fallback authentications like OTPs.

Rigorously test and refine messaging to find what resonates best across different user segments, optimizing overall passkey enrollment rates.

Track key metrics such as Passkey Acceptance Rate and Creation Success Rate. Use data-driven insights to address friction points, enhancing enrollment effectiveness.

Implementing these strategies helps organizations systematically increase passkey enrollment, reducing reliance on outdated passwords and expensive OTP systems. Enterprises adopting these approaches typically see substantial security improvements, reduced authentication friction, and significant cost savings.