What strategies can enterprises use to encourage passkey adoption among users?

Encouraging user adoption of passkeys requires a combination of education, user-friendly design, and strategic incentives. Enterprises can implement the following strategies to ensure a smooth and successful transition.

• Provide clear, simple explanations of what passkeys are and how they improve security and user experience.
• Use tutorials, FAQs, and in-app guides to show users how to set up and use passkeys.

• Offer rewards for early adopters, such as discounts, loyalty points, or access to exclusive features.
• Highlight the benefits of passkeys, such as faster login times and reduced reliance on passwords.

• Ensure the passkey setup flow is seamless and intuitive, with step-by-step guidance.
• Use platform features like biometric prompts (e.g., Touch ID, Face ID) to make setup effortless.

• Maintain familiar MFA methods (e.g., SMS OTPs or authenticator apps) during the initial transition phase.
• This builds trust and allows users to adapt to passkeys gradually.

• Communicate the security benefits of passkeys in email campaigns, app notifications, and website banners.
• Use testimonials or case studies to demonstrate the success of passkeys in similar scenarios.

• Track user adoption rates and identify segments that are slower to transition.
• Use data insights to refine your messaging and target specific groups with tailored support.

• Train customer support teams to assist users with passkey setup and troubleshooting.
• Provide a knowledge base with detailed guides and troubleshooting tips.

By combining education, incentives, and a user-centric approach, enterprises can encourage widespread adoption of passkeys. Clear communication, seamless setup processes, and robust support ensure users feel confident and motivated to embrace this new authentication method.